Donation Forms - Magic Links

With Magic Links. you can control how giving levels and designations display when a donor clicks a link from a web page to a donation form, which is done by simply appending a parameter to the URL of the membership form. Magic Links also allow you to configure which suggested gift amount and designation is selected by default and whether to display only a single gift amount or designation.

Guidelines for Configuring Magic Links

  • Separate Magic Links from the URL with a question mark (?): www.organization.org?BBGiftAmount=25

  • Separate multiple Magic Links with an ampersand (&): www.organization.org?BBFund=24&BBHideOtherFunds=1

  • If the URL you are adding the Magic Link to already has a URL parameter, do not add another question mark. Separate the Magic Link with an ampersand from the other parameter. The entire URL can only have one question mark and it must come at the beginning of the parameters.

    Correct - www.organization.org?BBFund=24&BBHideOtherFunds=1

    Incorrect - www.organization.org?BBFund=24?&BBHideOtherFunds=1

    Incorrect - www.organization.org?BBFund=24?BBHideOtherFunds=1

  • Magic Links cannot be used to reduce the number of giving levels or designations that display, to show two instead of five, for example.

  1. On the That's it tab, click the What are Magic Links button.

  2. Click Links for giving levels.

  3. Click Copy next to the amount that you want to be preselected on the donation form.

  4. Open the web page that contains the link to the donation form in an HTML editor.

  5. Add the parameter to the end of the URL with no space in between.

  1. On the That's it tab, click the What are Magic Links button.

  2. Click Links for designations.

  3. Click Copy next to the designation that you want to be preselected on the donation form.

  4. Open the web page that contains the link to the donation form in an HTML editor.

  5. Add the parameter to the end of the URL with no space in between.

  1. On the That's it tab, click the What are Magic Links button.

  2. Click More cool tricks with magic links.

  3. Click Copy next to the gift amount or designation that you want to be preselected on the donation form.

    Note: You can add a parameter for both gift amount and designation to the end of the URL. Just be sure to only have one question mark between the URL and the parameters, and separate each parameter with an ampersand.

  4. Open the web page that contains the link to the donation form in an HTML editor.

  5. Add the parameter to the end of the URL with no space in between.