Create a campaign

Campaigns in Blackbaud Guided Fundraising are where you organize your outreach strategies for your different fundraising initiatives. You can have multiple campaigns running at once, specific to different fundraising initiatives. Each campaign can have different prospects, a different Play sequence, and different assigned agents, allowing you to create a unique outreach experience for your constituents.

Note: Blackbaud generally recommends one large campaign for a whole year or semester to include most prospects for maximum effectiveness of the predictive models.

Watch this short video on setting up your first campaign!