Branding Cards

Branding cards are customizable cards that lay behind and beside an Optimized Donation Form. You can customize the default branding card to your needs or create a new one.

Branding card to left of Optimized Form

Create card

  1. From Online Giving, select Optimized branding cards under Related links.

  2. Next, select New.

  3. Enter the name of the card.

Add hero image

The hero image is a banner image that displays at the top of the branding card. The image you choose should represent your organization's mission and be high-quality.

  • Image dimensions should be approximately 670 pixels by 400 pixels.

  • The image file size shouldn't exceed 2 MB.

  • The best quality images to use are JPG and PNG.

To change the default image:

  1. Delete the default image.

  2. Select Attach file, to select your image.

    Note: Don't forget to update the alternative text!

Hero image on branding cardHero image to the left of the form.

Crop

To emphasize the most important portion of the image, you can crop it and change the area of focus.

  1. Select Crop.

  2. Drag the handles to change the amount of area you want to show in the image.

  3. Move the frame to surround the most important part of the image.

  4. Select Apply.

Crop hero image

Crop image you select.

Add logo

Your organization's logo should be recognizable to donors and be high-quality.

  • Image dimensions should be approximately 140 pixels by 140 pixels.

  • The image file size shouldn't exceed 2 MB.

  • The best quality images to use are JPG and PNG.

To change the default image:

  1. Delete the default image.

  2. Select Attach file, to select your image.

Note: Don't forget to update the alternative text!

Branding card logo

The logo on top of hero image.

Add call to action

A call to action is designed for an immediate reaction from donors. It should urge donors to give without delay.

Examples include:

  • Support us in ending hunger

  • Protect the innocent and most vulnerable

  • Make a difference now!

By default, there is a placeholder call to action. To change it, enter your prompt in the text field under Call to action.

Branding card call to action

Call to action below hero image and logo.

Add impact statement

The impact statement should describe how gifts help your organization's mission.

By default, there is a placeholder impact statement. To change it, enter your prompt in the text editor under Impact statement.

You can add links and style the text as bold, italics, and underline.

Branding card impact statement

Mission statement below call to action.

Save card

After you save the branding card, it will be available to use in your Optimized Forms.